Zillur Rahman Siddique

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PhD in Management, Marketing

Educational Background

• MSc in Management, Brock University, Canada
• MBA in Marketing, University of Rajshahi, Bangladesh
• BBA in Marketing, University of Rajshahi, Bangladesh

Reasons for Choosing Laurier

I chose Laurier for my doctoral studies because of the unique combination of faculty excellence, research alignment, and a supportive academic culture. Laurier’s marketing faculty are diverse in both specialization and methodology, offering me the opportunity to build a broad foundation while pursuing my own research interests. From my first interactions with the faculty, I was impressed by their openness to new ideas, encouragement of independent thinking, and willingness to provide mentorship. In addition, Laurier fosters a collegial environment that combines rigorous academic training with skill-building opportunities in teaching, writing, and career development. For me, these factors made Laurier the right choice to pursue my PhD.

Research Interests

My research centers on sustainability within consumer behaviour. I investigate the environmental psychology of consumers, specifically how consumers perceive and respond to corporate environmental and sustainability initiatives, and how disposal practices influence subsequent behaviours.

Career Goal

My goal is to obtain a tenure-track faculty position at a research-oriented university. There, I will advance knowledge in marketing and sustainability through research, teaching, and scholarly writing that influences both academics and practitioners.