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PhD in Management, Marketing

Educational Background

• MSc in Biotechnology, (Major in Neuroscience), University of Pune, India
• MBA, Business Design, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, India

Reasons for Choosing Laurier

When selecting a graduate school, my key priorities were access to experienced and well-published faculty, alignment of interest with research cohort and nurturing academic culture – Laurier offered me all the above. My initial interaction with Dr. Tripat Gill was very encouraging and gave me the confidence that I would be able to freely pursue research of my interest at this institution. I, especially, appreciated the open mindedness of the faculty members with respect to exploring new areas of research such as consumer neurosciences.

In last few months as a new graduate student, my interactions with the faculty members have further cemented by confidence in the program. The program is designed to encourage me to explore new ideas while building strong theoretical foundations. Faculty members at Lazaridis are very approachable, supportive and are willing to invest time and effort in furthering my career as a distinguished academic researcher.

Research Interests

Passion for studying human behaviour was a key driving factor in choosing PhD as my next milestone, in line with this, my research interests are in the domain of consumer behaviour. Currently, I am fascinated about consumer behaviour in rapidly evolving technological environment. I am currently working with Dr. Gill on a project exploring consumer behaviour in context of autonomous vehicles.

Career Goal

Post-PhD, I hope to secure a tenure track position as a marketing researcher at a leading university. I wish to conduct research in topics which transcend consumer behaviour, product strategy and consumer neuroscience