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Jee Hyuk Wi
PhD in Management, Marketing
Educational Background
- Bachelor of Arts in Psychology, Rice University
- Master of Science in Management (Marketing), Wilfrid Laurier University
Reasons for Choosing Laurier
During my journey as a MSc student at Laurier, I realized that my area of study was something that I wanted to pursue further, leading to the decision to continue my academic path as a PhD student.
Research Interests
How cognitive processes influence consumer behaviour.
Career Goal
My goal as a PhD student is to publish my research in reputable journals and conferences, and ultimately end up teaching and researching in a respected academic institution.