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Biography / Academic Background
Chun (Martin) Qiu received his Ph.D. in Marketing from Alberta School of Business, University of Alberta. He also holds a MA in Economics from Simon Fraser University.
Prior to joining Laurier, Martin worked as an assistant professor of marketing at McGill University. Martin’s prior working experience includes marketing and sales in West Africa and copyright administration.
His teaching interests include big data and marketing analytics, retail management, marketing management, and quantitative methods.
Research Interests / Ongoing Projects
Retailing, pricing, marketing analytics, competitive strategies, online auctions and CSR.
Selected Publications
- Wan, Qin, Shilei Yang, Victor Shi, and Martin Qiu (2021), “Optimal strategies of mobile targeting promotion under competition,” International Journal of Production Economics, doi.org/10.1016/j.ijpe.2021.108143.
- Xu, Hui, Sufang Huang, Chun Qiu, et al. (2020) “A Telemedicine System for the Monitoring of Progressive COVID-19 Patients and Management of Home-quarantined Cohorts: Evidence from China”, Journal of Medical Internet Research, 22(7): e19514. doi: 10.2196/19514.
- Zhang, Shengzhong, Yingmin Yu, Qihong Zhu, Chun Qiu, and Aixuan Tian (2020), "Green Innovation Mode under Carbon Tax and Innovation Subsidy: An Evolutionary Game Analysis for Portfolio Policies." Sustainability, 12(4) 1385-1395.
- Qiu, Chun and Ping Zhao (2019), “Mobile Coupon Acquisition and Redemption: The Effects of Store Clusters as a Double-Edged Sword,” Journal of Business Research, 103(3), 163-172.
- Qiu, Chun, Demetrios Vakratsas, and Filippo Dall’Olio (2019), “Advertising Originality Decisions in Competition,” Customer Needs and Solutions, 6(1), 13-25.
- Han, Jidong, Chun Qiu, and Peter Popkowski Leszczyc (2018), “The Effect of Competitive Reserve Prices in Online Auctions,” European Journal of Marketing, 52(7/8),1439-56.
- Qiu, Chun and Peter Popkowski Leszczyc (2016), “Send-for-Review Decisions, Brand Equity, and Pricing,” European Journal of Marketing, 50(1/2), 145-165.
- Popkowski Leszczyc, Peter, Chun Qiu, Shenyu Li and Michael Rothkopf (2015), “Bidding Behavior and Charitable Intent in Charity Auctions,” Marketing Letters, 26(1), 17-28.
- Choi, Sungchul, S. Park, Chun Qiu and Mike Stanyer (2013), “The Discount is Unfair: Egocentric Fairness in “Scratch and Save” Price Promotions,” Journal of Economic Psychology, 39(6), 32–43.
- Wang, Maobin, Chun Qiu and Dongmin Kong (2011), “Corporate Social Responsibility, Investor Behaviors and Stock Market Returns: Evidence from a Natural Experiment in China,” Journal of Business Ethics, 101, 127-141.
- Popkowski Leszczyc, Peter, Chun Qiu and Yongfu He (2009), “Empirical Testing of Reference-Price Effect of Buy-Now Prices in Internet Auctions,” Journal of Retailing, 85 (2), 211–221.